Melody Gilbert, CPA, founded Finrock Accounting Services, LLC after more than 20 years working in accounting and finance, including time in Big 4 accounting and spent the last 7 years at startups. Finrock exists because startups need more than a bookkeeper who logs transactions — they need a financial partner who understands runway, investor expectations, and how fast things change — and a foundation solid enough to build on.

Licensed in Arkansas. Built to work with distributed, remote-first teams anywhere.

• Your books should be a decision-making tool, not an afterthought
• Forecasting matters as much as history
• You should never need a translator to understand your own financials