ACCOUNTING FOR STARTUPS
Books that Balance. Plans that don’t wait.
Finrock builds strong financial foundations so you can run the company — compliant books, forward-looking numbers, and support that grows with you, from your first hire to your next raise.
HOW WE HELP
Three ways to work with us
Each tier builds on the last — in scope, not just in speed.
01
Stay Compliant
Clean, accurate, audit-ready books. Bookkeeping, payroll, and standard reporting — the foundation every company needs.
02
Plan Ahead
Full reconciliation and cash flow forecasting, so decisions get made before the cash crunch, not during it.
03
Manage Complexity
Equity management, variance analysis, and our fastest close — for companies with real complexity to manage.
ABOUT FINROCK
Built by a startup accountant, for startups
Melody Gilbert, CPA, founded Finrock after more than 20 years in accounting and finance — including time in Big 4 accounting and the last 7 years working specifically with startups. Licensed in Arkansas, built to work with distributed, remote-first teams anywhere.